Growing up in Abu Dhabi, Lala was born and raised in the UAE, surrounded by the dedication and hard work of her parents. From an early age, they taught her a powerful belief: nothing is impossible when you trust yourself and follow your passion.

What began as a personal struggle with intimate skincare became a deeper mission. After struggling to find safe, effective, and trustworthy solutions, Lala immersed herself in learning about formulation and women’s wellness.

Building Nara Elixir required courage. She invested her savings, sold personal belongings, and took risks fueled by belief — not certainty. Today, Nara Elixir stands as an Emirati-born, UAE-based brand created to empower women through real, thoughtful care.